Friday, July 15, 2016

Twitter Stats - 2016

Twitter has been and can be an enormous tool in the shaping any brand or sport. In the case of Indycar, Twitter should be exploited in the best interest of the sport. In 2012, I took note of active Indycar drivers and the official Indycar Twitter account to see what their numbers looked like. Then, I checked again in 2013 to see the growth. The growth was good.

I'm not trying to say that growth in Twitter numbers automatically equals growth in the sport, but it is a good indication of healthy times on social media for the sport. I'm happy to report that after checking the numbers again this year (2016), the numbers look promising. Here are some of the things to compare from August 15, 2013 to July 14, 2016:


The official Indycar Twitter count has gone from 94,674 followers to 213,171, a growth of 125.2%.


The 23 (includes Carpenter and Pigot) combined full-time Indycar drivers in the field have a combined following of 2,943,931 followers.


If we expand it to the drivers in this year's Indianapolis 500, it climbs to just under 3.1 million.

Photo: Forrest Mellott / Indycar Media

The driver with the most followers is Juan Pablo Montoya, with 1,124,078. If Juan was a city in the United States of America, he would be the 10th largest city based on population. In all of Europe, he would be the 27th largest city.


The driver who has received the most percent growth in the series is Sage Karam, who's growth is an astronomical 648.8% after his following jumped from 2,435 to 18,185.


The driver with the least amount of growth is Tony Kanaan, who has only grown 5.3% in three years.


That being said, Tony Kanaan and Juan Pablo Montoya have more followers than the other 32 Indycar drivers combined.


13 of the 25 drivers on record have more than doubled their following from 2013 till today.


Top-ten drivers with the most followers:
1) Juan Pablo Montoya - 1,124,078
2) Tony Kanaan - 639, 197
3) Max Chilton - 186,557
4) Helio Castroneves - 142,027
5) Marco Andretti - 102,615
6) Alex Tagliani - 85,557
7) Graham Rahal - 82,044
8) Will Power - 80,096
9) James Hinchcliffe - 79,762
10) Scott Dixon - 75,026


Top-ten drivers with the highest percentage of growth since 2013:
1) Sage Karam - 648.8%,
2) Carlos Munoz - 298.5%
3) Stefan Wilson - 286.3%
4) Luca Filippi - 193.8%
5) Sebastien Bourdais - 189.7%
6) Simon Pagenaud - 187.9%
7) Josef Newgarden - 183.2%
8) Takuma Sato - 125.5%
9) Conor Daly - 114.8%
10) James Hinchcliffe - 106.2%


*I did not have prior stats for Alexander Rossi, Bryan Clauson, Buddy Lazier, Gabby Chaves, Jack Hawksworth, Matthew Brabham, Max Chilton, Mikhail Aleshin, and Spencer Pigot, thus they were excluded from the percent change category.*


I think there are only positive things to take away from this Twitter growth. Combine this with the spike in TV ratings, and I say things are on the up-and-up. You can't definitively say this means Indycar is rising, but it certainly does not hurt.


Let me know what you think (and make sure to keep tweeting!


Many thanks.


-Matthew Hickey

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