Friday, March 2, 2012

#Indycar #Hashtags & #SM #FTW

By Angie King

Sorry for the hashtag-heavy headline. It's a little tongue-in-cheek nod at the self-reflexive content of this blog, which is a follow-up to today's comments on the blog I posted yesterday. Did you follow that?

You can get the full story in the comments of: What #Indycar Can Learn from the #Daytona500, but long story short: I've been in continued contact with @indycar's social media guru Kate and now have a list of event hashtags to share with you!

Official #Indycar Hashtags          

Here they are, along with some notes directly from Kate:

"These are the hashtags I provided to all of our teams to use on their accounts, and for their drivers to use on theirs, in order to start growing a community through the power of hashtags.

Honda Grand Prix of St. Petersburg (@GPSTPETE)
Honda Indy Grand Prix of AL (@BarberMotorPark)
Toyota Grand Prix of Long Beach (@ToyotaGPLB)
Sao Paulo Indy 300 (@IndyemSaoPaulo)
Indianapolis 500 (@IMS)
Chevrolet Detroit Belle Isle Grand Prix (@DetroitGP)
Firestone 550K (@TXMotorSpeedway)
Milwaukee Indy Fest (@MKE_IndyFest)
Iowa Corn Indy 250 (@IowaSpeedway)
Honda Indy Toronto (@HondaIndy)
Edmonton Indy (@edmontonindy)
#Edmontonindy (kind of long, I know)
Honda Indy 200 at Mid-Ohio (@followmidohio)
Streets of Qingdao
#Indychina (might change to add creativity)
Indy Grand Prix of Sonoma (@InfineonRaceway)
Baltimore Grand Prix (@BaltimoreGP)
Auto Club Speedway (@ACSupdates)

Just a little background on how these were formed: I first looked at all of our tracks’ pages to make sure that if they were using a hashtag already, that would be the official hashtag for the event. If not, I created them myself, with a TBD for the final race in case we have some huge storyline going into the finale that we’d like to incorporate in the hashtag somehow."

Kate also assures me that she's working with the drivers, teams and tracks to make sure everyone is on the same page and will be using the same hashtags for the season. She's also working hard on getting these up on the schedule page and the individual race pages, along with some cool news that is coming soon.

Other cool things on the horizon for Indycar's social media:
  • A style guide for the media center that Kate created with all of the driver, team and track Twitter and Facebook contacts and hashtags.
  • An increased social media presence for fans in EVERYTHING that you’ll see at the track and in the Fan Village. We're talking banners, signs, flyers, etc. She's trying to get social media info on anything and everything she can.
  • Indycar has also encouraged drivers and teams to increase their social media presence, like SFHR did on their transporter and EJ Viso did on his fire suit.

And this is just a TASTE of all the good things they have cooking for social media in Indycar this year! But as Kate said in her email to me: "The thing is—it’s hard to see all the progress we’ve already made until the season actually starts, and you [get to] see what we’ve been planning for TV broadcasts, on-track presence and in-season exclusives."

Well, I for one am excited to see where this all goes and have high hopes that Kate and the rest of Indycar will deliver! It sounds like it's all going in a good direction.
In the meantime, as fans we can continue to encourage teams, drivers and tracks to keep the social media momentum going. Let them know we're out there, we're listening, and we love the interaction!

Again, feel free to comment or catch me on Twitter.


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